We have seen a real emergence of Life Style Lenders in recent times. And unlike past generations who felt a real stigma attached to borrowing from these last resort type lenders, today's generation have no qualms at all. Through retail and the media reinforcing instant gratification, these loans have become normalised and more widely accepted. Hand holding $100 notes So, firstly, what are Lifestyle Loans?? These are usually loans that are very quick and easy to access which